SEO Kya Hai?
SEO ka full form Search Engine Optimization hota hai.
SEO ek process hai jiske through hum apni website ya blog ko Google, Bing jaise search engines me top rank karvate hain, taaki zyada se zyada organic traffic mile.
Simple shabdon me, SEO ka matlab hai Google ko ye batana ki aapki website kis topic par hai aur users ke liye useful hai.
SEO Kyun Zaroori Hai?
Aaj ke time me agar aapka business online hai aur SEO nahi kar rahe ho, to aap bahut bada opportunity miss kar rahe ho.
SEO ke fayde:
- Free & organic traffic
- Long-term result
- Brand visibility badhti hai
- Paid ads se zyada trusted traffic
- Conversion rate better hota hai
SEO Ke Main Types
SEO mainly 3 parts me divide hota hai:
On-Page SEO
On-page SEO website ke andar hone wale optimization ko kehte hain.
On-page SEO me include hota hai:
- SEO friendly title & meta description
- Proper heading tags (H1, H2, H3)
- Keyword optimization
- Internal linking
- Image alt tags
- URL optimization
Off-Page SEO
Off-page SEO website ke bahar hone wali activities hoti hain jo website ki authority badhati hain.
Off-page SEO ke examples:
- Backlink building
- Guest posting
- Social media sharing
- Business listing
- Forum & profile submission
Technical SEO
Technical SEO ka kaam website ko search engine friendly banana hota hai.
Technical SEO me aata hai:
- Website speed optimization
- Mobile friendliness
- SSL (HTTPS)
- XML sitemap
- Robots.txt
- Core Web Vitals
SEO Friendly Article Kaise Likhe?
Agar aap WordPress me SEO ke liye article likh rahe ho, to ye points follow zaroor karein:
1. Keyword Research
Article likhne se pehle main keyword aur related keywords research karein.
Example:
- SEO kya hai
- SEO kaise kare
- SEO tips in Hindi
2. Attractive Title Likhein
Title aisa ho jo click worthy + keyword optimized ho.
Example: SEO Kya Hai? Website Ko Google Me Rank Karne Ka Complete Guide
3. Proper Headings Use Karein
- Sirf ek H1
- Multiple H2 & H3
- Headings me keywords naturally add karein
4. Content Quality Pe Focus Karein
- Simple Hindi language use karein
- Short paragraphs
- Bullet points ka use
- User problem solve ho
5. Internal & External Links
- Apni website ke dusre articles ka link (Internal)
- Authority websites ka link (External)
WordPress Me SEO Ke Liye Best Plugins
Agar aap WordPress use kar rahe ho, to ye plugins zaroor install karein:
- Rank Math SEO
- Yoast SEO
- All in One SEO
- WP Rocket (Speed ke liye)